Customer loyalty event in NYC
Team Events
  • Team Event Buderus NYC Lady Gaga Times Square

    Lady Gaga on the Times Square

  • Team Event Buderus NYC

    The New York City Times Square

  • Team Event Buderus NYC Skyline

    New York City Skyline

  • Team Event Buderus NYC Vault

    Dinner in the vault of an ancient NYC bank

  • Team Event Buderus NYC Christmas tree

    Christmas Tree in New York

  • Team Event Buderus NYC Brewery

    Restaurant in New York City

  • Team Event Buderus NYC Dinner Brewery

    Brewery dinner in New York City

  • Team Event Buderus NYC Ground Zero

    Visit at Ground Zero in New York

Customer loyalty event: New Year’s Eve in NYC

A week full of highlights for executives with company

The Big Apple is of course the destination for a customer loyalty event when a company wants to thank its most loyal partners.

There is probably no other place in the world where legendary sights are packed as closely together as in NYC. The experience can only be topped by one: When New York City is celebrating New Year’s Eve and your guests are in the thick of it. So the BUDERUS Starclub invited the 40 highest-turnover professional customers (with their partners) on an exclusive New Year’s Eve trip to the cosmopolitan city on the Hudson River, during which the highlights were strung together for a week.

In addition to visits to the Statue of Liberty, the Empire State Building and the Rockefeller Center, a stroll on 5th Avenue and a visit to Chinatown were of course also on the agenda. Of course, the locations of “Sex and the City” could also be visited. Those who felt like shopping could take part in the shopping tour by bus to an outlet centre. The walk over the famous Brooklyn Bridge, which connects the eponymous district with Manhattan, was part of the programme as well as dinner in the vault of a former bank.

Highlight of the event: New Year’s Eve at Times Square with Lady Gaga

Granted, the exceptional artist was on location for her New Year’s Eve performance in the middle of Broadway, not for our event. But our guests were able to see Lady Gaga up close and personal after the exclusive evening in a pub on Times Square, when she passed us directly after the performance with her entourage. What an eventful week!

What unity event four accomplished for this journey to customer loyalty:

  • Booking the flights
  • Hotel organization
  • Design of the supporting programme
  • Bus transfers
  • New Year’s Eve event
  • Production of the accompanying resources and media


Are you interested in a customer loyalty event?

Whether in NYC, Copenhagen or Tuscany: unity event four plans, organizes and coordinates incentive trips to the most beautiful cities and regions for you.

Just send us an inquiry and we will make you an individual offer.